There is one very well-known advantage and disadvantage of Whitehat SEO strategy. You will not be penalized, but it will take a longer time right before you reach the top. While Blackhat SEO can offer faster turn of events, but there are definite reasons why you should avoid Blackhat. This strategy is unethical because this method is purely cheating. If you do not give importance to ethics, then there are other valid reasons.

It is very easy to find out if a website is using this kind of cheat, all you need to do is to press CTRL + A. This is the fastest way for you to see everything like hidden text. Webpage can also be checked with the used of view page source.

Another technique of Blackhat SEO is through spamming of diverse blogs and forums. This is not a natural link building technique. Spamming is not tolerated, so it will be deleted after several days. These forums have moderators that can quickly delete spam messages. In a matter of hours, your messages will be screened and deleted out of their system. Moderators screened comments and messages, so your spam messages will not likely to appear on highly maintained websites. Moderated sites also have no follow feature. It only means that links that comes from website using Blackhat are ignored by different search engines.

With Blackhat, there is a possibility that your website will be removed from SE result or your rank will be downgraded. This is not a long term solution. Whitehat SEO is time consuming, but it can offer best long term results. If you are using Whitehat for a very long time, then there is peace of mind that your site will not be removed from search engine ranking. For as long your site is there, then there is a possibility that it will increase in ranking.

You need to become aware that excessive use of Whitehat method can turn into Blackhat. For instance, posting of backlinks to comments from related blogs is considered safe, but once you use software to submit large quantity of the same comment, then it is already Blackhat. If you want a sure fire way to reach the top, then you need to fight fairly and with pride if you want positive results that can last for a lifetime.

Links provided by anchor text are considered as the backbone of SEO. If you are determined to land on the first page of Google search results, then you need to build several links using anchor text. Aside from giving your website the opportunity to be on top, anchor text can also promote natural SEO. As much as possible, you need to keep it natural. Natural anchor text profile is diverse. People on the web will normally link different anchor texts to your website and your inner pages. It only means that if you are planning to link your website, then you need to imitate a natural link profile.

30% Exact anchor text

If you want your website to rank based on your keyword, then you need to use exact keywords on web pages as well as links going to your website with preferred keywords as your anchor text. This is not a new rule and it will never change. It is vital that you get 20% to 30% of keywords in your anchor text in order for Google to know that your website is related to these keywords.

20%  phrase type anchor text

You need to know more about phrase match anchor text. For example: You can check out this cool hotel spa rejuvenation center. The anchor text within the sentence is “hotel spa rejuvenation center”, which is the exact anchor text matching the desired keywords, but it is included within other words to make a sensible statement. This kind of anchor text with diverse variations link to your website is how people will naturally link to your website.

40% brand anchor text

This one is very important as search engines like Google is giving significance to websites with strong brand. Branding a website is not an easy task. If you can use your brand name within the anchor text, then it can help establishing your website as a brand. This is the reason why precise domain names are rank easier according to their desired keywords compared to website without matching domain names. If you can use your domain name as your anchor text, then it will give you a more leeway over your competitors.

10 % Generic Anchor Text

Example: Click Here, Visit Now

It can make your website look good in the eyes of search engines and Can Increase Search Engine Rankings