Links provided by anchor text are considered as the backbone of SEO. If you are determined to land on the first page of Google search results, then you need to build several links using anchor text. Aside from giving your website the opportunity to be on top, anchor text can also promote natural SEO. As much as possible, you need to keep it natural. Natural anchor text profile is diverse. People on the web will normally link different anchor texts to your website and your inner pages. It only means that if you are planning to link your website, then you need to imitate a natural link profile.
30% Exact anchor text
If you want your website to rank based on your keyword, then you need to use exact keywords on web pages as well as links going to your website with preferred keywords as your anchor text. This is not a new rule and it will never change. It is vital that you get 20% to 30% of keywords in your anchor text in order for Google to know that your website is related to these keywords.
20% phrase type anchor text
You need to know more about phrase match anchor text. For example: You can check out this cool hotel spa rejuvenation center. The anchor text within the sentence is “hotel spa rejuvenation center”, which is the exact anchor text matching the desired keywords, but it is included within other words to make a sensible statement. This kind of anchor text with diverse variations link to your website is how people will naturally link to your website.
40% brand anchor text
This one is very important as search engines like Google is giving significance to websites with strong brand. Branding a website is not an easy task. If you can use your brand name within the anchor text, then it can help establishing your website as a brand. This is the reason why precise domain names are rank easier according to their desired keywords compared to website without matching domain names. If you can use your domain name as your anchor text, then it will give you a more leeway over your competitors.
10 % Generic Anchor Text
Example: Click Here, Visit Now
It can make your website look good in the eyes of search engines and Can Increase Search Engine Rankings
]]>Google and other search engines give importance to links to your website with the use of an anchor text. You should not rely solely on link related to your website as anchor text is your key to reach the top. Search engines are getting smarter and they can easily spot which website make used of unnatural link building.
If you are serious with your online business, then anchor text diversification is essential. This can provide great result that is preferred by search engines. If you have a website, then you need to find out if your website requires keyword diversity. If you are aware that you need your site to be diversified, then take a look at this process.
You need to acquire a report to your backlink profile through an anchor text. The first thing that you need to do is to find out links that you have for your anchor text. This might seem as an impossible task for you, but with the help of free tools it is now possible. You also need to check for competition backlink profile. You can also perform the same process for your competitors in the market. This will give you an idea on how many keywords your competitors are targeting and different variations per keyword.
Next is to analyze as well as compare anchor text distribution. You will not be able to use ratios or figures for keyword diversification. However, you can use a guideline that is based on your observation from your competitors. You also need to repair over-optimized keywords as well as anchor texts. If you are going to repair, then there are two possible options for you.
No matter what options you prefer, you need to realize that it is not an overnight process as it requires a lot of time, effort and patience on your part. If you will opt for anchor text diversification, then you can create a natural SEO that will not hit any search engine penalty in the near future.
]]>