SEO or search engine optimization is simply driving traffic to your website. This is very important, because a website that is not driving enough traffic will not be ranked in Google search engine. This is not only for sites, but also for articles. If you have a website that act as your online store or if you are a freelance online writer who wants to attract clients to their work, then SEO can help you. This is the most important factor in SEO is backlinking. This is a tricky process, especially if you are thinking of diversifying your backlinks.
It is a fact that there are many website owners and people who are doing SEO, but not diversifying. Forget about the competition, because diversification of links must be done in a regular basis, especially if you are trying to rank your website on the first page of Google search engine.
First you need to understand what backlink is. This is a link that is connected to your website that you can find anywhere on the web. You can find a link on different social networking websites, forums, or even within an article. These links are for search engines where your website is linked to other websites, so that it will rank higher than your competitors.
Diversification of backlinks means that you will see these links in diverse places all over the World Wide Web. For example, you can place your backlink on your Facebook profile, other social networking like Twitter or on your Flickr account. Varieties of bookmarks that you have will make your backlinks more relevant, because it can be found in images, videos, articles and websites with diverse flavors. This will make Google think that your website is very popular online.
You need to learn more about quantity over quality. It is better to build quality backlinks. You need to increase your exposure through different websites where users can find link to your website. If more users will click your link, then it can increase your traffic. You need to become aware that search engine measure quality by algorithm. If your website is about tourism and your site is link to a site that is all about leisure and tourism, then that is considered as a quality link. If you have a friend that post your backlink to a site that is all about furniture, then it will not help your website.
You need relevant topics and websites to earn high quality backlinks. You also need to select catchy subject that people want to read and to know. Dozens of backlinks are useless if you will not make use of searchable keywords. SEO must be applied as a whole, but without high quality backlink your effort will be worthless.