Title: Common Live Video Mistakes

Hello,

Live video is a great platform for marketing, but it’s easier than
you might think to screw it up. But don’t let that deter you! 

In this, our final lesson on live video marketing, we’re going to 
talk about some of the most common mistakes people make when using
live video for marketing, and what you can do to avoid making them.

One of the biggest mistakes people make is not having a specific 
goal in mind for the live video marketing. Or maybe they have a very
generic goal in mind, such as getting more YouTube subscribers or 
making more sales.

Sure, it’s fine to have those generic goals in mind, but it’s 
important to have specific, measurable goals so you can track your
progress both for motivation and so you can tell whether your 
efforts are profitable in terms of the time spent versus the
reward you receive.

Just saying you want more YouTube subscribers isn’t enough. You 
should track how many subscribers you’re receiving after each live
broadcast, and whether that number get bigger with each successive
stream. If not, perhaps your time would be better spent on another
platform, such as Facebook, or maybe you’re making some other mistake
that is harming your efforts.

You should also set realistic, achievable goals for yourself that are
specific in nature — such as getting to 1,000 subscribers before 
the end of the next month, or gaining at least 100 new subscribers
each month. You can always revise this number if you’re not meeting 
it, but having a solid goal will motivate you to keep going until you
reach it.

Another big mistake is not having a plan in mind for each video. You
don’t have to create a script that must be followed to the letter. In 
fact, when it comes to live streaming, spontaneity is usually better. 
But you should at least have some sort of plan for what you want to 
cover in each broadcast, or you might end up with a lot of dead air
that will frustrate viewers.

Each live stream should focus on a specific topic or event. 
Additionally, each broadcast should serve a specific purpose, such 
as building your list or selling a specific product.

But remember, don’t put TOO much emphasis on selling! Your live
broadcasts should be entertaining, informative, and engaging. If you
focus too much on selling, you’ll just shoot yourself in the foot,
because no one will watch!

This concludes our series on live video marketing. I hope you will
take what you’ve learned and apply it successfully in your 
marketing plan.

Good luck!

{YOUR NAME HERE}

PS- Watch for more training on other subjects coming soon!


